<aside> 💡 This comprehensive template for managing thought leadership campaigns equips PR professionals with a structured, easy-to-use framework to effectively coordinate their campaign efforts.

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Table of Content

🎯Program Overview

• This section provides an overview of the campaign. Fill in the details for the campaign name, objective, target audience, key messages, and timeline.

📝Content Strategy

• This section outlines the content strategy, including topic ideas, content types, key thought leadership messages, SEO strategy, and content calendar.

👥SME Collaboration

• Identify the SMEs who will be involved in the campaign, their areas of expertise, roles, and collaboration schedule.

📱Social Media Strategy

• This section helps you craft a strategy for effectively using social media as part of your thought leadership campaign. The aim is to maximize engagement, brand visibility, and influence in your target demographic.

🔊Media and Influencer Outreach

• This section provides a structured approach to media and influencer outreach, which is crucial to the success of your thought leadership campaign.

📊Performance Measurement

• This section outlines the key metrics, analytics tools, reporting schedule, and competitor analysis.

💰Budget

• This section allows you to plan, track, and manage the finances for your thought leadership campaign. It gives a clear view of the estimated costs, the actual spend, and any variance between the two.